Mermaideath is a Brazilian-based acessory brand located in São Paulo. Created by partners Paula Malaguti and Beatriz Neves, Mermaideath astonishes its consumers with its fun and spooky earrings who draw inspirations from pop media, horror, movies and books. The major concept of the brand is to be both frightening and cute at the same time.
Art Direction, Design, and Illustration: Pedro Galhardo
Copywriting: Paula Malaguti
Photography: Paula Malaguti, May Saturno
Copywriting: Paula Malaguti
Photography: Paula Malaguti, May Saturno